Business concept

The business idea and its founders are presented in the first part of the business plan.
Investors and financial lenders are particularly interested in the following questions:

WHY IS THE BUSINESS IDEA SUCCESSFUL?
HOW IS THE BUSINESS IDEA IMPLEMENTED?
DOES THE FOUNDER HAVE SUFFICIENT SKILLS TO IMPLEMENT THE BUSINESS IDEA?

Business idea and business model
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Personnel policy:
What is the number of employees, what skills do they have and how is the workforce developed?

Location:
Where is the company located and what are the advantages of this location?

Quality of management:
What experience does the management have?

Partnership:
Which partners already exist and how the network will be developed?

Organization

3 slide - organization
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5 slide - prod
Product / Service

Core competencies:
What makes the product or service inimitable?

Production process:
How is the product manufactured?

Customer value:
Which additional value do customers receive?

Description of products/services:
Is the offer described in details?

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Clients

Target groups:
Are the target groups clearly defined?

Customers acquisition:
How are customers recruited?

Customer loyalty:
How are the regular customers bonded?

Growth targets:
How should the number of customers develop?

4 slide - clients
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Competition

Target markets:
What markets will the company be operating in?

Marketing-Mix:
Which marketing activities are planned?

Positioning:
Which price segment does the company target?

Competitor analysis:
Which competitors does the company have and what are its advantages?

2 slide - competiotion
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Slider
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Target markets:
What markets will the company be operating in?

Marketing-Mix:
Which marketing activities are planned?

Positioning:
Which price segment does the company target?

Competitor analysis:
Which competitors does the company have and what are its advantages?

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Personnel policy:
What is the number of employees, what skills do they have and how is the workforce developed?

Location:
Where is the company located and what are the advantages of this location?

Quality of management:
What experience does the management have?

Partnership:
Which partners already exist and how the network will be developed?

icon clients

Target groups:
Are the target groups clearly defined?

Customer acquisition:
How are customers recruited?

Customer loyalty:
How are the regular customers bonded?

Growth targets:
How should the number of customers develop?

icon product

Core competencies:
What makes the product or service inimitable?

Manufacturing process:
How is the product manufactured?

Customer value:
Which additional value do customers receive?

Description of products/services:
Is the offer described in details?

Competition
icon competition

Target markets:
What markets will the company be operating in?

Marketing-Mix:
Which marketing activities are planned?

Positioning:
Which price segment does the company target?

Competitor analysis:
Which competitors does the company have and what are its advantages?

Organization
icon organization

Personnel policy:
What is the number of employees, what skills do they have and how is the workforce developed?

Location:
Where is the company located and what are the advantages of this location?

Quality of management:
What experience does the management have?

Partnership:
Which partners already exist and how the network will be developed?

Clients
icon clients

Target groups:
Are the target groups clearly defined?

Customer acquisition:
How are customers recruited?

Customer loyalty:
How are the regular customers bonded?

Growth targets:
How should the number of customers develop?

Product / Service
icon product

Core competencies:
What makes the product or service inimitable?

Manufacturing process:
How is the product manufactured?

Customer value:
Which additional value do customers receive?

Description of products/services:
Is the offer described in details?

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A good business plan should be distinctly structured and contain individual characteristics of the business idea.

A typical structure looks in the following way:

  • Executive summary
  • Business idea
  • Organization and staff
  • Customers description
  • Marketing strategy
  • Market analysis
  • Competitor analysis
  • SWOT analysis

 

A brief business plan might not contain such points as executive summary or market and competitor analysis as they might be irrelevant to the end recipient and expensive to the owner of the business idea. However, if the business plan targets investors and lenders the initial business idea must cover as much detail as possible.


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